Case Study: How We Helped BlinkJoy Tell Their Story Through Elevated Lifestyle Content

Case Studies

Jun 2

When BlinkJoy reached out via a Google search, they were looking for more than just a photographer. They needed a visual storyteller who could translate their brand’s ethos—clean, calming, functional eye care, into scroll-stopping content.

They were preparing for a product launch in early 2025, and they knew their visuals had to feel as fresh and thoughtful as their skincare products.

The Challenge

BlinkJoy already had a visual identity in place, but they needed to level up their product and lifestyle imagery. Their goal? Photos and videos that didn’t just show a product, but told a story—of ritual, relaxation, and rejuvenation.

They wanted content for:

E-commerce listings (Amazon, Shopify)
Social media campaigns (Instagram, TikTok)
Brand storytelling (email and paid media)

Our Approach

Step 1: Brand Discovery & Styling Guide

We began with BlinkJoy’s visual values—neutral palettes, soft textures, minimalist accessories. Using their style guide, we selected settings, props, and wardrobe to reflect a clean, restful vibe.

Step 2: Location Strategy

We curated settings that captured both calm and credibility:

A boho coastal home for authenticity
A loft studio for structured, brand-forward product shots

Step 3: Production

Over a 12-hour day, we captured:

25+ lifestyle images showing everyday use: morning routines, nightstand rituals, self-care moments
Short B-roll clips for Reels and TikTok (10-20 seconds each)

Step 4: Post-Production

Our team handled:

Retouching for e-commerce polish
Light editing of B-roll for versatile use across platforms
Delivery within two weeks

Results

Delivered 35 final images and 12 B-roll clips, each reflecting BlinkJoy’s brand promise
Provided both polished product shots and emotionally resonant lifestyle moments
Content is now used across their digital channels to drive traffic, boost conversions, and build community

“Patrick just got our brand from the start. The images felt authentic and intentional—exactly what we needed to launch our products with confidence.”
– Justin Mendelson, BlinkJoy Founder