From Script to Screen: A 360° Visual Storytelling Solution for Vieira Financial Group
When Framework Creative approached me about helping rebrand Vieira Financial Group, they were looking for more than just a photographer. They needed a partner to help tell a complex, multi-dimensional story, through stills, video, aerial footage, and on-camera narrative.
Together, we created a visual language that speaks to Vieira’s values: legacy, trust, and community, all while staying true to the practical needs of a real-world production.
The Challenge: Visuals That Inspire Confidence
Vieira Financial Group serves high-net-worth families in Rancho Santa Fe, California. With a full rebrand underway, the creative brief from Framework Creative outlined ambitious goals:
Lifestyle photography that reflects the lives of their clients
A brand film introducing founder Tom Vieira
Drone footage to situate the brand in its community
Cohesive messaging that would land emotionally with prospective clients
This project required direction, storytelling intuition, and a deep understanding of how brand visuals impact perception.
My Role: More Than a Photographer
Though I was initially brought on as Director of Photography (DP), my involvement extended across the entire arc of the project:
Director & On-Set Leader
I led the visual production, including camera direction and coordination across multiple shoot environments.
Stills Photographer, Drone Operator, and Videographer
I personally captured all still photography, drone photography, drone videography, and filmed the full on-camera interview with Tom Vieira. This hands-on approach ensured consistency in tone, style, and technical execution across formats.
Messaging Consultant
I helped revise the interview script and coached Tom during filming, ensuring his on-camera delivery felt authentic, confident, and clear.
Creative Strategist
I worked with Nick Nieto (Framework Creative) to design a plan that balanced ambition, logistics, and budget—ensuring the final deliverables matched the brand’s aspirations.
This wasn’t just a shoot. It was a true 360° creative collaboration.
How We Executed It
5+ locations across Rancho Santa Fe
Professional models and real clients
Drone operation and FAA compliance
Full photo and video team coordination
Live direction and coaching on-set
The entire production was structured to serve the final strategy: helping Vieira show—not tell—how they serve clients across generations.
The Result? A “Grand Slam.”
“This is a HOMERUN… no… a GRANDSLAM! Fantastic job getting this created and building such a great team with Patrick and everyone! I absolutely love it”
“Our client was blown away by how professionally the production was managed and––most importantly––the results. We couldn’t agree more.”
Project Credits:
Final Video Edit: Upperhand Studios
Steady Cam / B-Roll DP: John Morse
Why This Matters for Your Brand
Too many visual projects focus only on execution. I help brands:
Clarify their message
Shape strategy
Deliver high-quality visual assets
Tell a story that connects emotionally
Whether you’re rebranding or launching something new, I offer a full-spectrum visual solution—from concept to final cut.
Looking to Tell Your Story Better?
Let’s talk. Whether you’re an agency partner, a business owner, or a marketing manager, I can help you translate your message into visuals that make an impact.