When Framework Creative approached me about helping rebrand Vieira Financial Group, they were looking for more than just a photographer. They needed a partner to help tell a complex, multi-dimensional story, through stills, video, aerial footage, and on-camera narrative.

BlinkJoy already had a visual identity in place, but they needed to level up their product and lifestyle imagery. Their goal? Photos and videos that didn’t just show a product, but told a story—of ritual, relaxation, and rejuvenation.